Product descriptions are one of the most important parts of a product’s marketing. If your product description isn’t compelling enough, you’ll miss out on a lot of sales.
In this post, I’m going to share with you some tips to write a great product description. You’re going to learn how to make your product descriptions stand out from the rest, and how to write product descriptions that will make your customers want to buy your product right away!
Before we get started, I want to let you know that this post contains affiliate links. This means that if you click on one of these links and purchase a product, I will receive a small commission at no extra cost to you. This helps me keep the blog running, and allows me to continue to provide free content for you. Thank you so much for your support, and I hope you enjoy this post!
## How to Write Great Product Descriptions
Now that we’ve got that out of the way, let me tell you about some of the things you can do to write great product descriptions:
1. Be Specific
Your product description should be as specific as possible. If you want your customers to buy from you, then you need to make sure that they know exactly what your product is, and why they should buy it from you instead of from your competitors. You can do this by being specific about the features and benefits of your product, and by making sure that your customers can easily find out more information about your product by clicking on the links that you include in your description. For example, if you sell a product that helps people lose weight, you should make sure to include a link to a page on your website that tells your customers exactly how your product works, and what they can expect to see when they start using it.
You should also be specific when it comes to the features that your product has, and the benefits that it provides. This will help your customers make an informed decision about whether or not they want to purchase your product. For instance, if your product helps people get rid of their belly fat, you can mention that it has a special ingredient that helps your customers burn fat, and that it comes with a 60-day money-back guarantee. This way, your customers will know that they can try your product for a full 60 days, and if they don’t see the results that they want, they can get a full refund.
If you want to learn more about how to be specific, I recommend that you check out my post on the importance of being specific in your marketing.
2. Include Keywords
Keywords are the words that people use to search for products on Google and other search engines. The more keywords that you use in your descriptions, the more likely it is that people will be able to find your product when they search for it on Google. This is why you should include as many relevant keywords as possible in the product description that you write. You should also try to use keywords that are related to the product that you are selling, so that you can make it easier for people to find what they are looking for when they are searching for your product online.
3. Include Images
Images are a great way to get your customers excited about your products, and to make them more likely to buy them. In fact, studies have shown that people who view images of products that they are interested in tend to be more interested in buying those products than people who only read the product descriptions.
When you are writing a product description, it is a good idea to include an image that shows your product in action. This can be done in a number of different ways, such as by including a picture of the product itself, or by including an image of a customer using the product.
4. Use Bullet Points
Bullet points are an easy way to break up a long product description and make it more readable. When you use bullet points, it will be easier for customers to read and understand what you are saying, and it will also make your descriptions look more professional.
5. Use Action Words
Action words are words that tell your customers what they need to do next. These words can include things like “buy”, “order” and “download”. These action words can be used at the end of product descriptions, or in the middle of them. They can also be used in the title of the page that you link to in the description.
6. Tell a Story
One of the best ways to make people interested in your products is to tell them a story about how your products can help them. People love to hear stories, and they love to learn new things, so if you are able to tell a story that relates to the products that you sell, you are going to have a much better chance of selling more of your products.
7. Include Links
Links are an important part of any online marketing strategy, and product descriptions are no exception. Links are great because they allow you to send your customers directly to the pages that you want them to visit. This makes it a lot easier for them to find the information that they need, and makes it more likely that they will buy your products right away.
8. Include a Call to Action
A call to action is a message that you send to your customers, telling them what they should do next in order to make a purchase from you.