What Are the Best Backlinking Strategies for 2021?

Hubspot about us page examples

15 SEO Backlinking Strategy 2022: Increase Organic Website Traffic

It is the most challenging part of Digital marketing to get high-quality backlinks, especially for small entrepreneurs and startup companies. If you want to boost up your organic website traffic to beat your competitor, you just need to create high-quality backlinks. If you want to create high-quality backlinks, you have to follow a smart SEO backlinking strategy.

In 2022 according to a Google ranking factor, backlinks are trending as one of the top 10 most important ranking factors. So as an organic SEO specialist , I know how to create quality backlinks and what makes a quality backlink strategy for SEO that can link back to your site.

Regardless of how much time you spend on Facebook, Twitter and other social media sites, you will not reach your desired audience if your website does not have quality backlinks.

A backlink is a signal to other websites that point to a specific page or URL. It is not necessarily a positive signal, but it is a signal nonetheless.

Are you planning to enhance organic website traffic in 2022 through a proper SEO backlinking strategy? If so, keep all these 15 backlink strategy for SEO in mind. With some reliable tips, you will be able to reach more users and expand your ROI.

Why are Backlinks Important in SEO

Google and all other main search engines believe backlinks are more reliable for a specific page. You must want to know what makes a quality backlink. The Pages that come with a maximum number of quality backlinks have the tendency to get a high organic search engine ranking on the resultant page.

1. Create High-Quality Link-Worthy Content

You need to make sure your content is worth linking to and it is better to create linkable assets, which can include infographics, videos, quizzes, blog posts, eBooks, and surveys. If you want to make link-worthy content you must concern about your content marketing strategy. Making videos and other visual assets such as infographics can capture good quality backlinks.

All these queries and delivering customers with a valued message can help you get backlinks from high-quality, applicable authorities. You may see some resource pages as well. The resource page may include a few local sites such as government websites and university sites etc.

2. Practice The Broken Link Building Method

Next, generate content, which can replace that backlink. Extend out to any webmasters, which can feature that broken link on their website. Request them to replace the link, which is using your content instead.

It is also needed to ensure for your own website completes a backlink audit. For this tactic, your page has to be a suitable resource on the topic to which they were initially linking, so it makes sense to replace the broken link with yours.

3. Claim Your Business Listing

4. Arrange Virtual Events Or Sponsor Digital Meet-Ups

organic website traffic

5. Practice Network Outreach

Find connections with blogs or websites that can host a link to your website. Network outreach connections are more likely to help you than any other thing. These can help you to use connections that you already have.

You may use tools like Ahrefs to define which links you wish to place for. Connecting with journalists and writers can help you to link appear in more posts. So it is wise to start making good connections with the journalists’ network as well.

6. Leverage With Your Brand Mentions

You may set up a Google Alert for your brand name and frequently you can search for your branded terms to catch mentions of your brand. If the mention doesn’t contain a link back to your site, you can reach out to the publisher and request it.

7. Take A Strong Part in Social Sharing Strategy

A strong social sharing strategy can help to derive traffic to your content and boost your revelation, which would be brilliant for your link-building strengths and your brand. If you want your content to reach others easily then sharing content can be the best option and it helps your posts to reach maximum exposure on social networks and will improve your website ranking as well.

Backlinks are often considered a challenging aspect of the SEO strategy as they involve lots of things including thought, making relationships, and outreach. Though many experts may like to avoid this part of SEO, specifically quite a massive part of its success depends on other people’s awareness or perception of the content, and it is worth it.

Except for these though, there is a quite high risk in managing in an echo chamber, generating content barely for search engines and not for users, which is not supported by the good SEO experts and this is exactly what Google down ranks.

8. Reclaim Image Links & Use Images to Earn Links

Most recently Infographics are the most commonly used visual asset for websites, which helps to earn backlinks. It is always interesting to experiment with something new. So if you haven’t done it earlier you must try. Before using these you need to optimize infographics and images for SEO, unrelatedly maybe you are a beginner or an advanced SEO expert.

9. Make Email Signatures

10. Update Your Content Regularly

• Revise spelling mistakes and grammatical errors from an old blog post
• If there is any broken link fix it
• To get more audiences to include multimedia
• Optimize your content with appropriate keywords
• Link to suitable and latest resources
• Regularly keep sharing your content

11. Use Influencers

Influencer plays an important role in marketing for ROI. In some cases, around 50% of customers’ buying decision depends upon influencer recommendations. So mostly around 80% of marketers consider influencer marketing as effective.

12. Write Testimonials and Reviews

13. Write Guest Blogging

You can start guest blogging which permits you to create a blog post on someone else’s website. Then, in the blog content, you can link to your website. It is better to find a website that is related to your site than you can write a guest post or you can share your expertise, thoughts, and experiences. It will help to leverage that website’s existing audience to build your audience.

Resource Link Building

resource page for architecture and construction

resource page submission form

Semrush navigation bar

Searching for carmax.com in Semrush's Backlink Analyzer

Backlinks tab in Backlink Analytics

Backlink Analytics filter

What Types of Backlinks are Valuable?

Trait #1: They Come From Trusted, Authoritative Websites

Domain authority

Techcrunch backlink

Trait #2: They Include Your Target Keyword In The Link’s Anchor Text

What are anchor links?

Keyword rich anchor text

Trait #3: The Site (and Page) Linking to You Is Topically Related To Your Site

Contextual backlinks

Trait #4: The Link Is a “Dofollow” Link

Nofollow links

Trait #5: The Link Is From a Domain That Hasn’t Linked to You Before

Ranking power

Number of referring domains

Best Practices

Create a Linkable Assets

Backlinko – Google ranking factors post

Ahrefs – Google ranking factors – Backlinks and referring domains

Backlinko – How to rank YouTube videos post

How To Rank YouTube Videos Steps

Ahrefs – How to rank YouTube videos – Backlinks and referring domains

Build Backlinks from Link Roundups

Link roundups


Backlink email

Use The Moving Man Method

Moving man method

Blueglass – Infographic backlinks

Finally, I emailed everyone that linked to the infographic to let them know the image wasn’t working anymore. I also let them know that my infographic would make a great replacement for the BlueGlass one.

Backlink email

Broken Link Building

Broken link building

Broken links

Guest Posting

Guest posts

Larry Kim guest posting on Inc.

Larry Kim – Reverse image search

Infographics and Other Visual Assets

On page SEO

Infographic backlink

Submit Testimonials


Blogger Reviews

  1. Find bloggers in your niche that might be interested in what you have to offer. If you sell an information product that teaches people how to make their own soaps, you’d Google things like “soap making”, “make soap at home” etc.
  2. Your results will be a mixed bag of blogs, news websites and “how to” websites like eHow. Filter out how-to sites or news sites. You’ll be left with a solid list bloggers that might be interested in your offer, like this one:

Blogger reviews

Link Reclamation

Backlinko link reclamation example

Unlinked mentions


Using HARO

HARO request

Reverse Engineer Your Competitor’s Backlinks


Stick to Content Formats That Generate Links

Referring domains .vs. Average social shares

About // The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017, 2018, 2019 and 2020 Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land “Search Marketer of the Year” award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.